Market research

We base our market research activity on four different approaches:

  • Available market audit data in retail, hospital, reimbursement segments to perform quantitative analysis

  • Available market qualitative data to perform analysis of promotional and advertising activities of our clients

  • Extensive personal network across different business areas

  • Desk research

Project examples:

  • Analysis of the various segments of pharmaceutical and medical devices market (HIV / AIDS market, tuberculosis, spinal surgery)

  • Audit of the TOP gynecological brand (detailed definition of the category and competitive environment, recommendations for further promotion strategy)

  • Analysis of > 20 OTC categories (detailed definition of the category and competitive environment, quantitative and qualitative analysis of promotion efforts)

  • Creation of an integrated market research analytical system

Our Clients